Project: Fashion Against AIDS - 2009
H&M took me on as a creative copywriter and film consultant. I worked with them on their 2009 Fashion Against Aids campaign. It was young, modern and thought provoking. I also came with the idea that each artist that made a t-shirt for the campaign would be interviewed and then we would record a “beat” or “beats” from them so visitors to the site could make their own rap music video with the artists sounds.
Agency: HM / Great Works