Project: Fashion Against AIDS - 2009 

H&M took me on as a creative copywriter and film consultant. I worked with them on their 2009 Fashion Against Aids campaign. It was young, modern and thought provoking. I also came with the idea that each artist that made a t-shirt for the campaign would be interviewed and then we would record a “beat” or “beats” from them so visitors to the site could make their own rap music video with the artists sounds.

Client: HM
Agency: HM / Great Works

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